It’s a PR platform, which helps you create and share press releases. Unlike traditional PR outreach, Featured simplifies the process of providing ready-to-publish expert insights. I have found both of these tools to be useful, so it’ll probably come down to budget and preference as to which one you pick. One of my favorite features in Clearscope is how it shows you exactly which pages are losing traffic.

What is search engine optimization?

But if you’re looking for a more comprehensive list of tips, check out our complete SEO checklist. But there’s a video carousel at the top of the page where we don’t appear. As I mentioned above, just keeping an ear to the ground in your industry for relevant new terms, tools, products, and concepts is a good starting point. And as people will continue to talk about and write about DeepSeek over time, we’ll likely continue to attract some backlinks too. Most keywords are competitive for the simple reason that there are LOTS of sites trying to rank for them.

How to find keywords

Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting SEO Anomaly task. SEO best practices are a set of tasks that aim to improve a website’s search engine ranking. These practices include on-site optimization, keyword research, and backlink building. By implementing these practices, website owners can increase their website’s visibility and attract more organic traffic. Incorporating these image optimization techniques not only boosts website performance but also positively impacts SEO rankings.

If you already know a subreddit where your target audience hangs out, head directly there. A good content calendar keeps you posting regularly, prepares you for events and promotions, and helps your team work together. Good, helpful, engaging content is vital for getting other sites to link to yours naturally. Search engines use automated “crawlers” to find and visit webpages by following links across the web.

Put another way, GEO is the competition to get into the model’s mind. Canada Goose used one such tool to gain insight into how LLMs referenced the brand — not just in terms of product features like warmth or waterproofing, but brand recognition itself. The takeaways were less about how users discovered Canada Goose, but whether the model spontaneously mentioned the brand at all, an indicator of unaided awareness in the AI era.

• Google Analytics 4 is one of the best free SEO tools that every digital marketer should be using.
• So I should be able to get at least a handful of the same links they have.
• Data on the popularity of queries is useful for crafting high-ranking content and pleasing your audience.
• Russell helped me swim rather than sink as I got to grips with SEO and team delegation.
• How content appears in the search results is based on these factors, plus more than 200 other factors.
• This makes it a method of improving your SEO that can also improve your bottom line.